fbpx Skip to content

Last Updated September 2, 2023

Make your business stand out to employees

Have you ever wondered what makes your business stand out and become a place where everyone wants to work? 

We know the journey of building a successful business is quite the adventure. There are many highs and lows to business including, but certainly not limited to; cash flow, client or customer relationships, marketing and networking. 

The most important one though, in our opinion, is your people.

Your people are what make your business successful, they are walking and talking brand ambassadors for your business. So what makes them want to work with you? What makes them want to stay? What makes them want their friends and family to work with you? 

How do you make your business stand out to these potential employees?

Let’s dive into our six simple yet powerful ways to make your business a magnet for attracting and retaining talented and skilled people.

1. Growing Together

Imagine working in a place where you’re not just doing your job, but you’re also learning and growing. That’s what your employees are seeking too! Create opportunities for learning, mentorship, and a chance to move up the ladder. When you show that you care about their growth, you create a workplace that’s exciting and full of possibilities.

Let’s have a look at an example. Company X regularly conducts “Innovation Fridays,” where employees are encouraged to collaborate on passion projects outside their regular responsibilities. One such project led to the development of a new product line, boosting the company’s revenue and giving employees a chance to learn and grow in areas of interest.

2. Balancing Act

We all know life is about more than just work. That’s why offering flexibility is like a breath of fresh air for your team. Whether it’s flexible hours or remote work options, giving your employees the chance to balance their work and personal life makes your business a truly caring and supportive place to be.

Let’s have a look at an example. At Company Y, employees have the option to work remotely twice a week. This flexibility not only allows them to achieve a better work-life balance but also results in increased productivity and job satisfaction. As a result, the company has seen a decrease in turnover rates.

3. Cheers to Wins

Think about the last time someone said “Great job!” or “You did it!” – how did it make you feel? Celebrating wins, whether big or small, is like adding a sprinkle of happiness to your workplace. Recognize your team’s efforts and let them know that their hard work doesn’t go unnoticed. This kind of appreciation makes your business feel like a big family celebrating each other.

Let’s have a look at an example. Company Z celebrates employee achievements by holding a monthly “Employee Spotlight.” This recognition program highlights exceptional performance and contributions, giving employees a platform to share their accomplishments and inspiring others to excel.

4. Team Spirit

Remember the excitement of working on a school project with friends? It’s the same feeling you can bring to your workplace. Encourage open conversations, involve your team in decisions, and create an environment where everyone’s ideas matter. When you work together like a team, it’s not just work – it’s a shared adventure.

Let’s have a look at an example. In Company A, the management organizes quarterly team-building retreats where employees from different departments collaborate on fun and challenging activities. This has strengthened relationships, improved communication, and boosted overall team morale.

5. Walking the Talk

Every business has its own values – things it believes in and stands for. Make sure these values shine through in everything you do, from hiring new team members to the daily tasks. When your employees see that you’re living these values, it adds a sense of purpose to their work. They know they’re part of something meaningful.

Let’s have a look at an example. Company B, committed to sustainability, has implemented various eco-friendly initiatives such as solar panels, waste reduction strategies, and electric vehicle charging stations. These efforts align with the company’s values and attract environmentally conscious employees.

6. A Thriving Community

By weaving these simple yet impactful ideas into your business, you’re not just making a workplace – you’re creating a community where people want to belong. It’s not about just hiring employees; it’s about inviting them on a journey. Your business can become the place where people don’t just work, but where they find joy, growth, and a sense of purpose.

Let’s have a look at an example. Company C fosters a sense of community by hosting regular “Lunch and Learn” sessions. These gatherings feature industry experts discussing relevant topics, enabling employees to learn, network, and feel like they are part of a larger professional community.

So here’s to crafting a workplace that’s as exciting as your business’s future! Let’s celebrate the magic of making your business stand out and be a workplace everyone wants to be a part of!

Contact Small Business Society to leverage your business and power up your Human Resources today with an HR strategy session.

The information provided in this document is for your guidance only and is general in nature. It does not constitute as legal advice. It is the responsibility of the individual to seek legal advice where required.


Sign up to Small Business Society and receive our newsletter each month plus other great resources to assist you on your Human Resources journey.

* indicates required

About Kate Tongue

Kate Tongue is the founding Director of Small Business Society.

She is a qualified and experienced Human Resources professional with more than 10 years of experience across the private and public sectors.

Her particular interest and experience is in managing the employee life cycle, delivering process improvements, and Human Resource strategy.

Looking for more information on the various stages of the employee life cycle or Human Resources in
general?  The following may interest you.

Articles to assist you leadership development:
Develop successful leaders and managers
Help your leaders lead

For further articles to assist you with your staff engagement:
Effective employee engagement
Staff engagement through a healthy work environment

Do you know your Human Resources terms?
15 must know HR terms

Plus lots more information and advice:
Small Business Society Blog